I'm Liron (larone) Mendelsohn

I’m originally from Northern Virginia, but in 2020, I made the move to sunny San Diego, and I’ve never looked back! Now living in Carlsbad just a block from the beach with my two cats, Tofu and Kiwi, I’m all about soaking up the coastal lifestyle. From early morning coffee by the ocean to long walks along the shore, I’ve fully embraced this California dream.

I’ve always been a bit of a creative soul. Whether it's flying my drone to capture stunning aerial shots, getting lost in photography, or diving deep (literally—I’m a passionate scuba and free diver), I love exploring the world from new perspectives. I’m also a foodie at heart, constantly searching for the best new restaurants and the perfect cup of coffee. Trying new cuisines is one of my favorite ways to connect with different cultures and people.

Professionally, I’ve worn many hats in the marketing and communications world, which has allowed me to blend my creativity with strategy. I’ve led social media campaigns that boosted engagement and follower growth, crafted marketing plans that aligned with business goals, and developed visually compelling content that tells a brand’s story. I take pride in helping businesses thrive, whether through social media, email marketing, or content creation, and I’m always ready to dive into new challenges.

My experience also spans sales and brand management, where I’ve built long-lasting client relationships and helped drive revenue growth. Working in sales taught me the value of clear communication and the importance of understanding customer needs, which has been a great complement to my marketing expertise.

At the core, I’m someone who loves to connect—with people, places, and ideas. I believe in lifelong learning and am always eager to grow, both personally and professionally. As I look ahead, I’m excited to continue my journey, collaborating with teams that value creativity, innovation, and a shared vision.